Shortly after arriving at his new job in 1986, Lou Holtz was paging through a history of Notre Dame football when he came across a locker room of a sign reading “Play Like A Champion Today.”  Inspired and unable to locate the original, Holtz engaged a local artist to recreate the sign and hung it at the entrance to the field at Notre Dame Stadium.  As each member of the team takes the field, they touch the sign for luck, and it works: since hanging the sign, Notre Dame has won four national championships.  And since it works for football, why not try and borrow a little of that magic for the airwaves?