“That’s My Jam” is a series of daily social media posts designed to solicit engagement by asking what song corresponds with a memorable event.
Song Lyric Of The Day
“Song Lyric Of The Day” is a simple image campaign, using memorable lyrics to remind listeners where they can hear their favorite songs.
Nash Icon Launch
This branding campaign was used at the launch of a new radio station. Nash Icon was unique among country stations because it only played songs from iconic artists of the ’80s and ’90s — no new music. This campaign helped reinforce the station’s music position.
Contesting
Social media campaigns are an effective way to execute contesting and increase engagement at the same time.
Features
Posting recaps of programming features like countdowns can be an effective as both an image builder and a solicitation for extra tune-ins.